There is a growing recognition among businesses that technology has moved from being an optional asset to a must-have. Although many organisations have jumped on the bandwagon of operating in a digital landscape and have made digital transformation a primary objective, there is still a distinct lack of precise understanding of the essence of being “digital”.
We have previously explained what digital really is and the key enablers that facilitate an organisation’s digital transformation. In this article, we discuss: i) the common gaps that organisations experience; and ii) how to assess your business needs and address these gaps effectively.
Addressing the people gap has the potential to improve the overall customer experience, resulting in loyal customers and increased customer value. Here are some recommended actions:
- Cultivate a customer-centric culture: Take steps to bridge internal organisational gaps, to create a culture that prioritises customer centricity.
- Implement a partner enablement programme: Create a programme that fosters collaboration across the talent supply chain and other relevant channels, enabling them to align with your organisation’s vision and values.
- Encourage cross-functional collaboration: It is important to foster collaboration across functional areas to effectively integrate changes into your systems.
This can be addressed through digital transformation, which makes a business more scalable and profitable, while maximising organisational efficiency at the same time. Key components include:
- Leveraging advanced business intelligence to use both structured and unstructured data to drive customer-focused initiatives.
- Implementing total operational integration to streamline workflows and data flows, to effectively integrate the organisation’s campaigns or projects effectively.
It is important to have an integrated information structure as an engine to drive business growth.
- Predictive data analytics: With the best use of analytics, organisations can predict customer or user preferences when purchasing products or services.
- Integration of data silos: This is critical to achieving a 360-degree view of the organisation and its customers.
- Contextual information architecture: This is the foundation on which successful digital transformation is built.
Optimising content management is imperative as all internal and customer-facing content should be accurate, easily accessible, and personalised to meet specific needs.
- Digital asset management: Large, unstructured digital assets must be tagged and organised for immediate user access.
- Product information management: Product and service data should be easy to ingest and maintained.
- Data quality and governance: All enterprise information must be controlled and processed against quality standards.
Does your organisation fall into any of these categories?
What is the reality for most organisations when it comes to digital technology? It usually falls into one of three broad categories here that illustrate different levels of digital maturity:
- Stage one: Approximately 10% of companies fail to get past this stage. The software and partners have been selected. Implementation has begun but is not complete. At this stage, there is often a high level of disruption.
- Stage two: About 80% of companies fail to get past this stage. The basic implementation has been completed but there is still room for improvement. Companies experience budget and schedule overruns. Operations can be disrupted if organisational change is not managed properly.
- Stage three: Only about 10% of companies reach this stage. The implementation is completed as expected. There is self-sufficiency and continuous improvement. The organisation has integrated the technology into its day-to-day processes.
When the gap feels too big to close
Who is leading your organisation’s the digital transformation? Is your business being disrupted when you undergo digital transformation? Do you want to be part of the 10% of companies that make it to stage three?
It can be overwhelming to close a big gap. Renoir can help you close the gaps and define a clear path that is fully aligned with your business strategy.